Facebook Pages

Image and video media upload types, size limits, and other requirements for Facebook

Image

• Max image size: 10 MB
• Supported formats: JPEG, BMP, PNG, Animated GIF, and TIFF.
• Maximum height: 2048 px.
• Maximum width: 2048 px.
• Recommended upload size of 1,200 x 630 px.
• Appears in feed at a max width of 470 px and will scale to a max of 1:1.
• Appears on page at a max width of 504 px and will scale to a max of 1:1.

Video

• Max video size: 2 GB. Please contact us about Enterprise plans for larger files.
• Supported formats: MP4, MOV, and AVI.
• Duration max: 4 hours.
• Recommended video dimensions is 1280 x 720 px for landscape and portrait.
• Landscape aspect ratio is 16:9.
• Portrait aspect ratio is 9:16.
• Video max frames 30fps.

Video Thumbnails

• Max image size: 10 MB
• Supported formats: BMP, GIF, JPEG, PNG, TIFF
• Dimensions: There are no image dimension requirements, but it should share the same aspect ratio as your video.

Reels

• Max video size: 1 GB.
• Supported formats: MP4, MOV, and AVI.
• Duration: 3 seconds minimum and 90 seconds maximum.
• Aspect ratio: 9:16.
• Frame rate: 24 to 60 frames per second.
• Video settings:
• Chroma subsampling 4:2:0
• Closed GOP (2-5 seconds)
• Compression: H.264, H.265 (VP9, AV1 are also supported)
• Fixed frame rate
• Progressive scan
• Audio settings:
• Audio bitrate: 128kbs+
• Channels: Stereo
• Codec: AAC Low Complexity
• Sample rate: 48kHz

Reels Cover URL

• Format: JPEG
• Max image size: 8MB
• Color Space: sRGB. Images that use other color spaces will be converted to sRGB.
• Aspect ratio: We recommend 9:16 to avoid cropping or blank space. If the aspect ratio of the original image is not 9:16, we crop the image and use the middle most 9:16 rectangle as the cover photo for the reel. If you share a reel to your feed, we crop the image and use the middle most 1:1 square as the cover photo for your feed post.
• Signed URLs with redirects are not guaranteed to be compatible with cover URLs. We recommend a non-signed URL or use the /media endpoint.

Stories

Photos

• Format: JPEG, BMP, PNG, GIF, TIFF
• Max image size: 4MB
• For .png files, we recommend not exceeding 1MB or the image may appear pixelated.

Videos

• Max video size: 1 GB.
• Format: MP4, MOV, and AVI.
• Aspect ratio: 9:16
• Resolution: 1080 x 1920 pixels (recommended). Minimum is 540 x 960 pixels.
• Frame rate: 24 to 60 frames per second.
• Duration: 3 seconds minimum and 90 seconds maximum. A reel published as a story on a Facebook Page cannot exceed 60 seconds.
• Video settings:
• Chroma subsampling 4:2:0
• Closed GOP (2-5 seconds)
• Compression: H.264, H.265 (VP9, AV1 are also supported)
• Fixed frame rate
• Progressive scan
• Audio settings:
• Audio bitrate: 128kbs+
• Channels: Stereo
• Codec: AAC Low Complexity
• Sample rate: 48kHz