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Image

  • Max image size: 8 MB
  • Supported formats: JPG, GIF, and PNG. Animated GIFs will show as regular images.
  • Only 50 Instagram posts are allowed over a 24 hour period.
  • Multi-image posts are supported via a carousel.
  • Aspect ratio:
    • Within a 4:5 to 1.91:1 range.
    • 9:16 portrait sized images are also supported.

    • Instagram gives leeway on the height and width as long as the aspect ratio is within the acceptable range.

  • Minimum width: 320 px.
  • Maximum width: 1440 px.
  • Example sizes:
    • Square: 1080 x 1080 pixels (1:1 ratio).
    • Portrait: 1080 x 1350 pixels (4:5 ratio).
    • Landscape: 1080 x 566 pixels (1.91:1 ratio).

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Video

  • Max video size: 1 GB.
  • Supported formats: MP4 (MPEG-4 Part 14) and MOV.
  • Multi-videos are not supported.
  • Duration max: 15 minutes.
  • Duration min: 3 seconds.
  • Video size:

    • Instagram gives leeway on the height and width as long as the aspect ratio is within the acceptable range. For example: 1920 x 1080 px.

    • Maximum columns (horizontal pixels): 1920 px.
    • Minimum aspect ratio [cols / rows]: 4:5 or 0.8.
    • Maximum aspect ratio [cols / rows]: 16:9 or 1.77. For example: 1920 x 1080 px.
  • Video max: frames 60fps.
  • Video bitrate: VBR, 5Mbps maximum.
  • Audio bitrate: 128kbps.
  • Audio codec: AAC, 48khz sample rate maximum, 1 or 2 channels (mono or stereo).
  • Video codec: HEVC or H264, progressive scan, closed GOP, 4:2:0 chroma subsampling.
  • Frame rate: 23-60 FPS.
  • IGTV objects are not supported.

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Reels

  • Max video size: 1 GB.

  • Container: MOV or MP4 (MPEG-4 Part 14), no edit lists, moov atom at the front of the file.

  • Audio codec: AAC, 48khz sample rate maximum, 1 or 2 channels (mono or stereo).
  • Video codec: HEVC or H264, progressive scan, closed GOP, 4:2:0 chroma subsampling.
  • Duration max: 15 minutes.
  • Duration min: 3 seconds.
  • Frame rate: 23-60 FPS.
  • Video size:

    • Instagram gives leeway on the height and width as long as the aspect ratio is within the acceptable range. For example: 1080 x 1920 px.

    • Recommended aspect ratio: 9:16.
    • Recommended Resolution: 1080 x 1920 px. Minimum is 540 x 960 px.

  • Required aspect ratio is between 0.01:1 and 10:1 but we recommend 9:16 to avoid cropping or blank spaces.

  • Video bitrate: VBR, 5Mbps maximum.
  • Audio bitrate: 128kbps.

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Stories

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Images

  • Supported formats: JPEG.
  • Max image size: 8MB.

  • Aspect ratio: Recommended 9:16 to avoid cropping or blank space. Instagram gives leeway on the height and width as long as the aspect ratio is within the acceptable range. For example: 1080 x 1920 px.

  • Color Space: sRGB. Images using other color spaces will have their color spaces converted to sRGB.

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Video

  • Container: MOV or MP4 (MPEG-4 Part 14), no edit lists, moov atom at the front of the file.

  • Audio codec: AAC, 48khz sample rate maximum, 1 or 2 channels (mono or stereo).
  • Video codec: HEVC or H264, progressive scan, closed GOP, 4:2:0 chroma subsampling.
  • Frame rate: 23-60 FPS.
  • Video size:

    • Instagram gives leeway on the height and width as long as the aspect ratio is within the acceptable range. For example: 1080 x 1920 px.

    • Maximum columns (horizontal pixels): 1920px.

    • Required aspect ratio is between 0.1:1 and 10:1 but recommend 9:16 to avoid cropping or blank space.

  • Video bitrate: VBR, 25Mbps maximum.
  • Audio bitrate: 128kbps.
  • Duration: 60 seconds maximum, 3 seconds minimum.
  • Max video size: 100MB.
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