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Why Was My Facebook or Instagram Account Unlinked

We know it can be frustrating when your users are unlinked since they now need to take action, i.e. relink their social account. It causes trouble for both you and your users. At Ayrshare we try to minimize it as much as possible and provide both data and insights on what we’ve learned by working with the social networks for many years. Unfortunately, the social networks have their own internal policies and rules on when to de-authorize an account and require a relink.

Meta (Facebook and Instagram) has the most aggressive security rules. If they flag a security event or suspicious activity on a user’s account, Meta may require re-authorization. Other social networks have similar, but less arduous, rules.

These security events usually occur outside of Ayrshare. For example, if the user changes on facebook.com their password or username in a region they are not generally located, Facebook may flag this account and require 3rd party links to be re-established.

Possible causes:

  • Logging into Facebook in a new region or browser.
  • Logging into the same Facebook account from multiple browsers.
  • Changing your Facebook password or username.

  • Connecting numerous Facebook Pages under a single Facebook account, i.e. one Facebook login, and posting duplicate, similar, or frequent content across all the pages.

The next step is to have your user re-authorize Facebook or Instagram with Ayrshare.

Facebook security events occur at the account level rather than at individual page levels. When security event happen on a Facebook account (like password changes in a different reagion), all Facebook pages associated with that account — including pages linked to Instagram accounts — must be relinked with Ayrshare. For more information on how to handle this, please see the Manage User Profiles section in our documentation.

Check the status of your violations at Facebook.